Target Markets

VALS uses a questionnaire to place consumers into eight segments. These segments are innovators, thinkers, believers, achievers, strivers, experiencers, makers, and survivors. The segments range from high resource/high innovation to low resources/low innovation. Motivation is categorized into ideals, achievements, and self-expression.

I took the VALS survey and these were my results: "Your primary VALS type is Experiencer, and your secondary type is Striver. The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach."

I think these results are pretty much accurate. I always like to try/experience new things. I don't like my life to be the same everyday. As a student though it is hard to experience new things everyday when I have such a heavy course load. VALS says that experiencers spend most of their money on fashion, entertainment, and socializing. This is definetly true for me. I think that I am somewhat of a striver in the sense that I love meeting new people and to show people the skills I have learned. The part I do not relate to as a striver is I do not believe money is everything in life. I believe it is better to surround yourself with the people who care about you then to get rich and have no true friends.

http://www.sric-bi.com/VALS/types.shtml